Terms of Service

PetTag is a sole trader business based in the United Kingdom. Our business address, which the law asks us to give, is:

36 Lancaster Mews, London, W2 3QF

Throughout these terms, "we", "us" and "our" refer to PetTag. "You" refers to anyone using the site or buying our products.

PetTag sells physical pet ID tags. Each tag has a unique QR code printed on it. When someone scans the QR code, they see a public profile you have created for your pet — typically including a photo, name, your contact preferences, and a way to message you if your pet is lost.

You control what information is shown on the public profile. By default, your phone number and email are hidden; finders contact you through a message form.

You can create an account to manage your pets' profiles.

To use the service, you must:

• Be at least 18 years old, or have a parent or guardian's permission
• Provide accurate information when you sign up
• Keep your password secure and not share your account
• Only create profiles for pets you actually own or are responsible for

You are responsible for all activity that happens on your account. If you suspect someone else has accessed your account, please contact us immediately at support@pet-tag.app.

You can include:

• Your pet's photo, name, breed, and similar details
• Medical notes (allergies, medications, conditions)
• Behaviour notes (nervous, friendly, doesn't like men in hats)
• Emergency contact details

You can't include:

• Other people's personal information without their consent
• Content that is unlawful, threatening, abusive, defamatory, or harassing
• Content designed to deceive or manipulate finders (e.g. fake reward scams)
• Sexual, violent, or otherwise inappropriate content
• Anything that infringes someone else's copyright, trademark or other rights

We can remove content or close accounts that break these rules, with or without warning.

When you place an order through our shop, you are making an offer to buy. We accept your offer when we send you an order confirmation email. At that point, a contract is formed between you and us.

Prices are shown in pounds sterling (GBP) by default. International customers may see prices converted to their local currency at checkout. The price you pay is whatever Stripe displays at the moment you confirm payment.

Delivery is free in the UK. Orders to other countries have a delivery charge, which is shown at checkout before you pay. We aim to dispatch orders the next working day (Small and Mini tags and tags with your details on the back are made to order and go within 2 working days). Delivery times depend on your location and the carrier. We will email you when your order is dispatched.

Your statutory rights as a consumer under the Consumer Rights Act 2015 are not affected by these terms.

We offer a 14-day money-back guarantee on unused tags. See our Refund Policy for full details. Tags with your own details on the back are made to order, so the change-of-mind refund doesn't apply to them; faulty ones are always replaced or refunded.

We say our profiles are "lifetime" — meaning, as long as PetTag operates as a service, your tags will work and your profiles will remain accessible. There is no recurring fee for any of it.

PetTag Club is optional: £12 a year for your household, for extras on top, listed on pet-tag.app/club (such as alerts to more people, travel mode, scan history, health records and reminders, sitter access and a free replacement tag for each pet once a year, paying postage only). Every new tag comes with 1 month of it free (3 months for tags set up before 4 November 2026), with no card and nothing taken; when it ends, the extras switch off, and we email you once about a week before. If you join, it renews each year until you cancel; we email you about 30 days and again 14 days before each renewal, and you can cancel any time from your dashboard, which we confirm by email: you keep the extras until the end of the year you've paid for, and if you change your mind within 14 days of paying, we'll refund you in full. You can instead add PetTag Club for life when you buy tags: £20 once, for your household, for as long as we run the Club, with no renewals. A yearly membership you already have then ends at the end of its year. If you change your mind within 14 days, we'll refund it in full, and the Club for life ends. Nothing that helps a lost pet get home is ever part of the Club.

That said, we can't guarantee the service will exist forever. We may stop operating PetTag. If we do, we will give you at least 6 months' notice by email, keep every tag's page working until then, let you download your data, and refund any PetTag Club months you've paid for and not used (see our promises).

We try to keep the site running 24/7, but we can't guarantee it will always be available. We may take it offline for maintenance, updates, or because of issues outside our control.

QR scanning relies on the finder having a working phone and internet connection. If the finder can't scan or access the internet, your tag won't work for them. A pet tag is not a substitute for microchipping, which we strongly recommend in addition.

We provide PetTag with reasonable care and skill, but we can't guarantee outcomes. Specifically, we don't promise that:

• A scanned tag will result in your pet being returned
• A finder will use the tag, message you, or contact you
• The information you provide will reach the right person at the right time

To the extent permitted by law, our maximum liability to you for any claim arising from your use of the service is limited to the amount you paid us in the 12 months before the claim arose.

Nothing in these terms excludes or limits our liability for things that cannot be excluded by law, such as death or personal injury caused by our negligence, or fraud.

We collect and use personal data as described in our Privacy Policy. You should read it before using the service.

We may update these terms from time to time. The "last updated" date at the top shows when. For major changes, we'll email account holders to let you know.

Continuing to use the service after a change means you accept the new terms. If you don't agree, please close your account.

You can close your account at any time from your account settings. When you do, we'll delete your profile, your pets' data, and your photos. Your tag codes will be released and can be re-claimed by future users.

We may close accounts that break these terms, with or without warning.

These terms are governed by the law of England and Wales. Any disputes will be handled by the courts of England and Wales, unless you live in another part of the UK, in which case your local courts also have jurisdiction.

Questions about these terms? Email us at support@pet-tag.app.