From lost to home in three steps.
A PetTag is a QR code on your pet's collar. Whoever finds your pet scans it with their phone camera and reaches you, while your number stays private.
A finder's phone, with lost mode on
1. Clip it on and set it up
Scan your new tag with your phone, add your pet's photo and choose what a finder sees. It takes about a minute.
2. Someone finds them and scans it
Any phone camera opens your pet's page. There's no app to download and nothing to type.
3. You hear from them straight away
The finder messages you from the page, and can add their location with one tap. It arrives in your email with a map link. With lost mode on, you're also emailed when the tag is scanned, with the rough area.
Try it on your own phone
Point your camera at this code, the way a finder would. A sample pet's page, in normal and lost mode.
Try the demoHow it compares
A PetTag works alongside a microchip, not instead of one. How it compares with other smart pet tags
| When your pet is lost | PetTag | EngravedEngraved tag | GPSGPS tracker | MicrochipMicrochip |
|---|---|---|---|---|
| Anyone who finds them can reach you | Yes | Yes | No | Vet's scannerNeeds a vet's scanner |
| Update your details any time | Yes | New tagNeeds a new tag | Yes | Via databaseThrough the database |
| Your number stays private | Yes | On showPrinted on the tag | Yes | Yes |
| Shows your name and address | +£3 backOn the back, +£3 | Yes | No | No |
| Nothing to charge | Yes | Yes | No | Yes |
| No subscription | Yes | Yes | Usually a feeUsually needed | Yes |
| Alerts you when they're found | Scan alertsScan alerts in lost mode | No | Live locationLive location | No |
Other UK QR tags we checked in September and October 2026 cost from £4.99 (plus delivery) to £29.99 a tag, or £1.98 to £2.99 a month. See them side by side.
What people ask before buying
Does the finder need an app?
No. They point any phone camera at the QR code and your pet's page opens in the browser. Nothing to download, on any modern iPhone or Android.
How do I set it up?
Scan the tag with your phone camera, sign in or create a free account, and choose which pet it's for. It takes about a minute, and there's no app to install.
Setting up, step by stepDoes the tag need charging or batteries?
Never. It's a printed QR code, so there's nothing to charge and nothing to break. It just works, for the life of the tag.
How big is the tag?
About 40 mm across (45 mm including the loop it hangs from), 5 mm thick, and about 4 g, less than half the weight of a £1 coin. It's printed plastic in pink, blue, white or yellow, with the QR code set into the face, and comes with a split ring for the collar.
Is my personal information private?
Yes. Your phone number and email stay hidden by default, and finders reach you through a form on the page. You choose if and when to show your contact details.
What happens if my pet goes missing?
Turn on lost mode in two taps. Your pet's page then shows a clear missing alert, and you're emailed when someone scans the tag, with the rough area it was scanned in.
5 more questionsMore questions
Does a QR tag meet the UK law on dog tags?
It can. In a public place, a dog must wear its owner's name and address on its collar or on a tag, and a QR code doesn't show them on its own. Add your surname, house number and postcode to the back of your PetTag (+£3 a tag) and one tag does both jobs; or use it alongside an engraved tag or a collar with your details on.
Personalised dog tagsIs there a monthly fee?
No. A PetTag is a one-off purchase and your pet's profile stays free for life. Plenty of smart tags charge every month for the profile behind the tag, so it's worth checking before you buy.
What if I lose the physical tag?
Switch the lost tag off from your pet's profile (press Disabled on its card), so it stops showing your pet's details. Then order a replacement and choose your pet when you scan it: the profile and everything on it stays exactly as it was.
Can I buy one as a present?
Yes. Tags arrive ready to set up, so whoever you give one to scans it with their phone, makes a free account and adds their own pet. You can have the tags posted straight to them by putting their address in at checkout.
Do you ship outside the UK?
Yes, to Ireland, the EU, the US, Canada, Australia, New Zealand and more. Delivery is free in the UK, and free abroad on 2 tags or more (£2.00 on a single tag). Stripe shows the price in your local currency at checkout.