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Dog tags with a QR code that bring them home.

A QR code dog ID tag for your dog's collar. Anyone who finds your dog can scan it with their phone camera and reach you in seconds. No app, no batteries, no subscription.

Doo, a cockapoo, wearing a white PetTag dog tag on a red collar

Real photo: Doo, @doothecockerpoo

The page a finder sees when they scan Doo's tag: her photo, her name and notes from her owner
  • Free UK delivery
  • 14-day money-back guarantee
  • Printed in the UK
  • Opens in the phone's camera, no app

How it works

  1. 1. Put it on their collar.

    Attach the tag to your dog's collar, then set up their profile in about a minute.

  2. 2. Add what matters.

    A photo, how finders can reach you, and notes like “nervous with other dogs” or “needs daily medication”.

  3. 3. Anyone can scan it.

    If your dog gets lost, whoever finds them scans the tag with their phone camera, sees the profile and contacts you straight away.

Made for the dog who slips the lead

  • Private by default.

    Your phone number and email stay hidden unless you choose to show them. Finders can always message you through the page.

  • Update it any time.

    Moved house or changed your number? Update the profile in seconds. No new tag needed.

  • Medical and behaviour notes.

    Tell finders about allergies or medication, or that your dog is nervous with strangers.

  • Lost mode.

    Switch it on and anyone who scans the tag sees your dog is missing. You're emailed when it's scanned.

  • No app, no batteries.

    Works with any modern phone camera. There's nothing to download and nothing to charge.

  • Pay once.

    From £10 with free UK delivery. No subscription, and the profile stays free for life.

What owners say

5 out of 5
“Brilliant service from start to finish. I asked if they could point the QR code at my own custom web address instead of the standard page, and they sorted it without any fuss. Arthur was quick to reply and kept me updated the whole way through, which made it all really simple. The tag itself is really good quality and the QR code works flawlessly. Highly recommend.”

Paul M

Leeds

Pay once. No subscription.

Every pack: a lifetime page for each pet, lost mode, a split ring on every tag and free UK delivery. No subscription needed and no charge per scan.

Questions

UK law: what your dog's ID tag must show

When your dog is in a public place, the Control of Dogs Order 1992 says it must wear a collar with your name and address on it, or on a tag attached to it. That applies even if your dog is microchipped.

A QR code doesn't show your name and address on its own, so add them to the back of your PetTag (+£3): your surname, house number or name and postcode, in black letters, and one tag does both jobs. Or keep an engraved tag or a collar with your details on alongside it. Either way, the QR code adds what an engraved tag can't: a photo, up-to-date contact options and a way for finders to message you.

How it compares with an engraved tag, a GPS tracker and a microchip

It works alongside the microchip, not instead of it.

When your pet is lostPetTagEngravedGPSMicro­chip
Anyone who finds them can reach youYesYesNoVet's scanner
Update your details any timeYesNew tagYesVia database
Your number stays privateYesOn showYesYes
Shows your name and address+£3 backYesNoNo
Nothing to chargeYesYesNoYes
No subscriptionYesYesUsually a feeYes
Alerts you when they're foundScan alertsNoLive locationNo

Other UK QR tags we checked in September and October 2026 cost from £4.99 (plus delivery) to £29.99 a tag, or £1.98 to £2.99 a month. See them side by side.

Is a QR code dog tag legal in the UK?

Yes, with your details. In the UK your dog must wear your name and address on its collar or a tag when it's in public, and a QR code doesn't show them on its own. Add your surname, house number and postcode to the back of your PetTag for £3, or keep an engraved tag or a collar with your details on too. The QR code adds a photo, your contact options and lost mode.

Personalised dog tags
What size is the tag? Will it suit a small dog or a puppy?

The standard tag is 40 mm across (45 mm with the loop), 5 mm thick and about 4 g. For small breeds there's the Small (34 mm, about 3 g), and for toy breeds and young puppies the Mini (29 mm, about 2 g), at the same price. Smaller sizes are made to order and posted within 2 working days.

Small dog and puppy tags
My dog is microchipped. Does it still need a tag?

Yes. A microchip is a separate legal requirement, and it can only be read with a scanner at a vet or the council. In public your dog must also wear your name and address on its collar or a tag, which anyone can read on the spot.

What happens when someone scans my dog's tag?

Your dog's profile opens in their phone's browser, with ways to contact you. They can send you a message with their location, even if you keep your number private.

8 more questions
Should my dog's name be on the tag?

The law doesn't ask for it, and some owners prefer to leave it off an engraved tag. With a PetTag, your dog's name appears on the profile that finders see after scanning.

What if the tag gets lost?

Order a replacement and move your dog's profile onto the new tag. All the details stay as they were.

How many tags do I need?

One tag per dog is enough. A second is handy for a harness or a spare collar.

Is a PetTag a smart dog tag?

Yes, a simple one. It uses a QR code that any phone camera can read, so there's no app, battery or charging. It doesn't track where your dog is like a GPS tracker does: it lets whoever finds your dog reach you straight away.

Is there a subscription?

No. You pay once, from £10 with free UK delivery, and your dog's profile and lost mode stay free for life.

What if PetTag ever closes?

We'd email you at least 6 months before, and your dog's page would keep working the whole time. You can download its details from your account any time, and anything printed on the back works with no website at all.

All our promises
What's the best QR code dog tag in the UK?

We make PetTag, so weigh that, but here's how it compares. For a QR tag with no subscription, the lowest price in our comparison is CollarCode, £4.99 plus delivery. PetTag is £10 with free UK delivery, posted the next working day, and finders can message you without your number on show; most other one-off tags are £19.99 to £29.99. For one tag that also shows your name and address for the law, PetTag puts them on the back for £13 in all, and Pet-Tags (£19.99) engraves them; for a metal tag, look at Paw ID (£29.99).

UK QR pet tags compared
Will the QR code wear off?

No. The code is set into the face of the tag, not printed on top, so mud, rain and swims won't rub it off.

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