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Medical alert tags for dogs and cats: what to put on them

Updated 6 October 2026 · 5 min read

If your dog or cat has a medical condition, the person who finds them needs two things quickly: to know there's a problem, and to reach you. A tag can do both, as long as it doesn't try to hold everything. Here's what to put on it, what's better kept online, and the conditions worth flagging.

Free dog tag wording maker →Lay out the wording for your dog's tag, with room for a short alert, and check it has what the law asks for.

Conditions worth putting on a tag

  • Epilepsy or seizures.
  • Diabetes, or anything else that needs medication at set times. Make a pet emergency plan too, so someone knows if you're ever taken ill.
  • Addison's disease, heart conditions and other illnesses where missing a dose matters.
  • Severe allergies, especially to food a well-meaning finder might offer.
  • Deafness, or being blind or partially sighted.
  • Confusion or dementia in an older pet.
  • A nervous or reactive temperament, where a finder needs to go gently.

What to put on the tag itself

Keep the engraving short: a word or two that tells a finder to act, such as NEEDS MEDICATION, EPILEPTIC, DIABETIC or DEAF, and a phone number. Tags have very little room, and a long engraving ends up too small to read in the rain.

For dogs, UK law still wants your name and address on the collar or a tag attached to it whenever they're in a public place, so the alert goes alongside those details, not instead of them. Our UK dog collar and tag law guide sets out exactly what's needed.

What to keep online

The detail is what changes: the name and dose of a medicine, when it's due, what a seizure looks like and what to do, your vet's number, and anything a finder shouldn't feed. That's too much for a tag, and it goes out of date the day the dose changes.

A QR code tag solves both problems. The finder scans it with their phone and sees the full instructions on your pet's page, and you change them from your own phone whenever you need to, with no new tag. Share only what helps someone care for your pet for a few hours.

Deaf, blind and older pets

A deaf dog won't come when called and can startle if touched without warning, so an alert tells a finder to move into the dog's line of sight before touching it, which is how Dogs Trust suggests getting a deaf dog's attention. Dogs Trust also says blind dogs can struggle in new and unfamiliar places, so a lost blind pet is better kept calm, on a lead and going slowly than led around a strange area.

PDSA lists confusion, wandering and getting lost in familiar places among the signs of dementia in older dogs. A finder who knows that will keep them safe indoors rather than let them go on their way, assuming they live nearby.

If your pet has seizures: what to put on their page

A stranger who sees a seizure won't know what to do, so put PDSA's first aid on your pet's online profile in a few lines:

  • Stay calm, clear space around them, and keep the room quiet, dim and cool.
  • Don't hold them down, and keep your hands away from their mouth, as they may bite without meaning to.
  • Time the seizure, and film it if you can, for the vet.
  • Call a vet straight away if it lasts longer than two minutes, or if it's not the first in 24 hours. Otherwise, call once they start to come round, and call the owner.

Nervous and reactive dogs

A frightened dog that's chased runs further, which is how a lost dog ends up miles from home or on a road. An alert such as NERVOUS: PLEASE DON'T CHASE asks a finder to crouch, keep still and call you instead. It matters most for rescue dogs in their first months. Our guide to what to do when your dog goes missing explains why.

Keep the alert current

Quick answers

Should I put my pet's medical condition on their tag?+

Yes, if a finder would need to act on it: medication at set times, seizures, deafness or a severe allergy. Keep it to a word or two on the tag and put the detail somewhere a finder can read it online.

What should a medical alert dog tag say?+

A short alert such as NEEDS MEDICATION or DEAF, your phone number, and your name and address, which the law requires on a dog's collar or tag in a public place.

Is there anything I should leave off?+

The Mayhew advises leaving a dog's name off its tag, because a thief who knows it can call the dog and gain its trust. Leave off anything a finder doesn't need, like insurance details or a full medical history.

Does a microchip hold my pet's medical information?+

No. A microchip only holds an ID number. The medical detail needs to be on the tag or on a page a finder can see.

Sources (6)

This guide is general information, not legal or veterinary advice. How we write our guides

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