Smart pet tags
The smart pet tag without the subscription.
A QR code ID tag that does the clever part online: whoever finds your pet reaches you through their page, and lost mode emails you the moment the tag is scanned. No app to install, no battery to charge, no monthly fee.
5.0 out of 5 from 1 review- ✓ No app to install
- ✓ Free UK delivery
- ✓ 14-day money-back guarantee

How it works
Pick a tag
Pink, blue or white, from £10 with free UK delivery. Every pack comes with lifetime profiles.
Set up the profile
Add a photo, how people can reach you, and anything a finder should know, like medication or an indoor cat. It takes about a minute.
Anyone can scan it
A finder points their phone camera at the code and your pet's page opens. There's nothing to download.
Why owners choose PetTag
No subscription
Pay once and your pet's profile stays free for life. Plenty of smart tags stop working properly when you stop paying monthly.
No app for anyone
Finders use their phone camera. You manage the profile from any browser, on any phone or computer.
No battery
It's a printed code, so there's nothing to charge and nothing to run flat, unlike a GPS tracker.
Lost mode emails you
Switch it on and finders see an urgent profile, while you're emailed each time the tag is scanned, often with a rough location.
Private by default
Your number and email stay hidden. Finders message you through the page until you choose to share more.
Change it any time
New phone number or new address? Update the profile in seconds. The tag on the collar stays the same.
What makes a pet tag “smart”?
“Smart tag” covers three quite different things. QR code tags, like PetTag, open a page on any phone camera and need no power. NFC tags only work on phones that read NFC, held right against the tag. GPS trackers show where your pet is, but need charging every few days and usually a monthly plan.
For getting a lost pet home, what matters is that whoever finds them can reach you in seconds, without a trip to a vet to read the microchip. That's the job a QR tag does best, and it costs nothing to keep running.
Whichever you choose, UK law still wants your name and address on your dog's collar or tag in public, so a smart tag goes alongside an engraved one rather than replacing it.
What owners say
“PetTag has been brilliant for me and my pet! It gives me peace of mind knowing their details are easily accessible if they ever get lost. It’s simple to use, reassuring, and a really useful little extra layer of safety. Highly recommend!”
Arthur
London
Pay once. No subscription.
Every pack includes lifetime profiles and free UK delivery.
Every tag comes in pink, blue or white · 14-day money-back guarantee · Secure checkout by Stripe
Questions
What is a smart pet tag?+
A tag that links to an online profile instead of only having words engraved on it. Scanning it opens a page with your pet's details and a way to reach you, and you can change what it says at any time. Some smart tags use QR codes, some NFC, and trackers use GPS.
Do smart pet tags need a subscription?+
Some do. PetTag doesn't: it's a one-off purchase from £10 and your pet's profile stays free for life. Before buying any smart tag, check whether the profile or the alerts stop working if you stop paying.
Is a QR code tag better than an NFC tag?+
For finding a lost pet, usually yes. Every modern phone camera reads a QR code from a short distance, while NFC only works on phones that have it, held right against the tag. Our guide goes through both in detail.
Can a smart tag track my pet's location?+
A QR tag can't show live location: only GPS trackers do that, and they need charging and usually a monthly plan. With PetTag in lost mode you're emailed whenever the tag is scanned, often with the approximate place it was scanned.
Does the finder need an app?+
No. They point their phone camera at the code and your pet's page opens in the browser, on any modern iPhone or Android.
Does a smart tag replace an engraved dog tag?+
Not in the UK. In a public place a dog must wear its owner's name and address on its collar or a tag. Use PetTag alongside an engraved tag, or a collar with your details on it.
Does it work for cats?+
Yes. Put it on a quick-release collar, and use the profile to say if your cat lives indoors, so a finder knows to get in touch rather than assume they're out roaming.
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