The smart pet tag without the subscription.
A QR code ID tag that does the clever part online: whoever finds your pet reaches you through their page, and lost mode emails you the moment the tag is scanned. It isn't a GPS tracker, so there's no battery to charge, no app to install and no monthly fee.
- Free UK delivery
- 14-day money-back guarantee
- Printed in the UK
- Opens in the phone's camera, no app
How it works
1. Pick a tag.
Pink, blue, white or yellow, from £10 with free UK delivery. Every pack comes with lifetime profiles.
2. Set up the profile.
Add a photo, how people can reach you, and anything a finder should know, like medication or an indoor cat. It takes about a minute.
3. Anyone can scan it.
A finder points their phone camera at the code and your pet's page opens. There's nothing to download.
Smart, without the subscription
No subscription.
Pay once and your pet's profile stays free for life. Some smart tags charge monthly, and features stop if you stop paying.
No app for anyone.
Finders use their phone camera. You manage the profile from any browser, on any phone or computer.
No battery.
It's a printed code, so there's nothing to charge and nothing to run flat, unlike a GPS tracker.
Lost mode emails you.
Switch it on and finders see an urgent profile, while you're emailed when the tag is scanned, often with a rough location.
Private by default.
Your number and email stay hidden. Finders message you through the page until you choose to share more.
Change it any time.
New phone number or new address? Update the profile in seconds. The tag on the collar stays the same.
What owners say
“Brilliant service from start to finish. I asked if they could point the QR code at my own custom web address instead of the standard page, and they sorted it without any fuss. Arthur was quick to reply and kept me updated the whole way through, which made it all really simple. The tag itself is really good quality and the QR code works flawlessly. Highly recommend.”
Paul M
Leeds
“Love this tag. The no subscription is so good. Once you’ve paid for your tag, that’s it, no more cost. You can easily change any messages as well. For example temporary medical issues or if you are away and a friend is looking after them you can add their details. What’s not to love!”
June and Winnie
Bristol
“Amazing peace of mind when your out and about or evening opening the front door! Such fast service and great explaining and support!🐾💞”
Mabel
Pay once. No subscription.
Single1 QR tag · £10 per tag£10Choose Single
Duo2 QR tags · £9 per tag£18Save £2Choose Duo
Trio3 QR tags · £8.67 per tag£26Save £4Choose Trio
Family4 QR tags · £8 per tag£32Save £8Choose Family
Every pack: a lifetime page for each pet, lost mode, a split ring on every tag and free UK delivery. No subscription needed and no charge per scan.
Questions
What makes a pet tag “smart”?
“Smart tag” covers three quite different things. QR code tags, like PetTag, open a page on any phone camera and need no power. NFC tags only work on phones that read NFC, held right against the tag. GPS trackers show where your pet is, but need regular charging and a plan for their SIM card.
For getting a lost pet home, what matters is that whoever finds them can reach you in seconds, without a trip to a vet to read the microchip. That's the job a QR tag does best, and it costs nothing to keep running.
Whichever you choose, UK law still wants your name and address on your dog's collar or tag in public. A PetTag can carry them on its back (+£3), so one tag does both jobs; most smart tags can't, so they go alongside an engraved one.
How it compares with an engraved tag, a GPS tracker and a microchip
It works alongside the microchip, not instead of it.
| When your pet is lost | PetTag | EngravedEngraved tag | GPSGPS tracker | MicrochipMicrochip |
|---|---|---|---|---|
| Anyone who finds them can reach you | Yes | Yes | No | Vet's scannerNeeds a vet's scanner |
| Update your details any time | Yes | New tagNeeds a new tag | Yes | Via databaseThrough the database |
| Your number stays private | Yes | On showPrinted on the tag | Yes | Yes |
| Shows your name and address | +£3 backOn the back, +£3 | Yes | No | No |
| Nothing to charge | Yes | Yes | No | Yes |
| No subscription | Yes | Yes | Usually a feeUsually needed | Yes |
| Alerts you when they're found | Scan alertsScan alerts in lost mode | No | Live locationLive location | No |
Other UK QR tags we checked in September and October 2026 cost from £4.99 (plus delivery) to £29.99 a tag, or £1.98 to £2.99 a month. See them side by side.
Is PetTag a smart dog tag or a tracker?
A smart dog or cat tag, not a tracker. It has no battery and no GPS, so it can't show you on a map where your pet is. It works when someone finds your pet and scans it: they reach you through your pet's page and can share their location with one tap, and with lost mode on you're emailed when the tag is scanned, with the rough area.
What is a smart pet tag?
A tag that links to an online profile instead of only having words engraved on it. Scanning it opens a page with your pet's details and a way to reach you, and you can change what it says at any time. Some smart tags use QR codes, some NFC, and trackers use GPS.
Do smart pet tags need a subscription?
Some do. PetTag doesn't: it's a one-off purchase from £10 and your pet's profile stays free for life. Before buying any smart tag, check whether the profile or the alerts stop working if you stop paying.
Which UK QR tags charge monthlyIs a QR code tag better than an NFC tag?
For finding a lost pet, usually yes. Every modern phone camera reads a QR code from a short distance, while NFC only works on phones that have it, held right against the tag. Our guide goes through both in detail.
4 more questionsMore questions
Can a smart tag track my pet's location?
A QR tag can't show live location: only GPS trackers do that, and they need charging and usually a monthly plan. With PetTag you're emailed every time the tag is scanned, often with the approximate place it was scanned.
Does the finder need an app?
No. They point their phone camera at the code and your pet's page opens in the browser, on any modern iPhone or Android.
Does a smart tag replace an engraved dog tag?
Not on its own. In a public place a dog must wear its owner's name and address on its collar or a tag. Add your details to the back of your PetTag (+£3) and it does both jobs; otherwise use it alongside an engraved tag, or a collar with your details on it.
Personalised dog tagsDoes it work for cats?
Yes. Put it on a quick-release collar, and use the profile to say if your cat lives indoors, so a finder knows to get in touch rather than assume they're out roaming.
Still have a question? Send us a message
Helpful guides
- Best QR pet tags UK (2026): dog and cat tags compared
- Do smart pet tags need a subscription? UK costs (2026)
- NFC pet tags vs QR code tags: which works better?