PetTag vs Supernormal PawTag: which QR tag? (2026)
Updated 5 November 2026 · 4 min read
We make PetTag (pet-tag.app), so read this knowing that. Supernormal (supernormalpets.com) sells a QR tag called PawTag: the tag is free, and a plan called Care adds location alerts, a scan history, health records and an AI vet and trainer. Everything about Supernormal below comes from its own website, checked on 5 November 2026, and where it doesn't say something, neither do we.
The short answer
Supernormal costs less to start: the tag is free (you pay delivery) and the first month of Care is free, then it's £4.99 a month, or £3.42 a month paid yearly, for one pet. Without Care, the tag still shows your pet's profile and contacts, but its site says you won't get location alerts or a scan history. PetTag is £10 once: an email with the rough area every time it's scanned, finder location and a hidden number are all included.
- Choose Supernormal if you'd use an AI vet and trainer, health checks from photos, and texts with a location, and you're happy to pay monthly.
- Choose PetTag if you'd rather pay once and get scan alerts, finder location and nearby lost-pet alerts free, with no app and no trial to remember to cancel.
Side by side
| PetTag | Supernormal PawTag | |
|---|---|---|
| Tag price | £10, free UK delivery | Free (shown as £19.99), plus a delivery cost shown at checkout |
| Plan | None needed | Care: first month free, then £4.99 a month or £3.42 paid yearly; £1 a month for each extra pet up to five |
| Scan alerts | An email on every scan with the rough area, free, at most once every 15 minutes | A text and notification with the location, on Care |
| Finder location | One tap, free | Shared by the finder; the alert is on Care |
| Lost-pet alerts nearby | Free: PetTag owners, vets, kennels and shops within 1 to 5 miles who signed up | On Care: nearby Supernormal users, vets and kennels |
| Lost pet poster | Free poster maker | Ready-made, on Care |
| Name and address for the law | £13 tag: surname, house number and postcode printed on the back | £9 engraved tag: up to four lines of 15 characters |
| App | None for anyone | Optional app for owners; finders use a phone camera |
| Extras | None needed: every lost-pet feature is in the £10 | Care: AI vet and trainer (200 questions a month each), photo health checks, health records, reminders |
| Tag | Printed plastic, 40 mm, 4 g, three sizes, four colours | Metal core, waterproof, fixed flat to the collar, four options |
What it costs over time
After its free month, Supernormal Care is about £41 a year paid yearly, or £60 paid monthly, for one pet, and about £123 to £180 over three years. PetTag is £10 once, with every lost-pet feature included.
Where Supernormal does more
- On Care, an AI vet and trainer to ask any time, and photo checks of poo, skin and teeth.
- On Care, texts with the location, and alerts to the vets and kennels in its network as well as its users.
- A metal core, an app for owners who like one, and an engraved tag for £9 (a personalised PetTag is £13).
Where PetTag does more
- Scan alerts, finder location, nearby lost-pet alerts and the lost pet poster are free, with no plan.
- No trial to cancel: you pay £10 once, and that's it.
- Three sizes, down to the 29 mm Mini for cats and toy breeds, and nothing to download.
Quick answers
Is Supernormal's tag really free?+
The tag is free; you pay a delivery cost shown at checkout. Every order starts a free month of Care, which then costs £4.99 a month (or £3.42 a month paid yearly) unless you cancel. Supernormal says it emails a reminder on day 28 and you can cancel in one tap (checked 5 November 2026).
Does the Supernormal tag work without Care?+
Yes, its site says the tag keeps working for life: anyone who scans it sees your pet's profile and your contact details. Without Care you don't get location alerts, scan history, health records or the AI vet and trainer.
What's a good alternative to Supernormal with no subscription?+
PetTag (pet-tag.app), which we make: £10 once with free UK delivery, and the scan email with the rough area, finder location and nearby lost-pet alerts are free. Our Crumb alternatives guide lists more one-off tags.
Sources (3)
This guide is general information, not legal or veterinary advice. How we write our guides
