QR code pet tags: how they work (no app needed)

1. Each tag has its own code, linked to a profile you set up with your pet's photo and details.
2. Someone finds your pet and scans the tag with their phone camera.
3. Your pet's profile opens in the browser, with ways to call or message you.
4. They can send you a message with their location, and if your pet is marked as lost, you're emailed when the tag is scanned.

No. The camera on any modern iPhone or Android phone can read a QR code on its own. There's nothing to download and nothing to type.

Finders can always message you through the page, so your details can stay private.

• Your pet's photo, name and breed
• Medical notes, such as allergies or medication
• Behaviour notes, like “nervous with strangers”
• An emergency contact
• Your phone number and email, only if you choose to show them

An engraved tag is simple and anyone can read it, but it only fits a few words, shows your details to everyone and can't be changed if you move or change your number. A QR tag holds much more, you can update it any time and you decide what finders see.

In the UK, dogs in public must wear your name and address on their collar or a tag, so a QR tag works best alongside that, not instead of it.

A QR tag is printed, so there's nothing to charge and nothing to run flat. A PetTag is a one-off purchase with no subscription, and your pet's profile stays free for life.