Why PetTag? The best QR pet tag for most UK owners (2026)
Updated 5 November 2026 · 3 min read
We make PetTag (pet-tag.app), so this is our case, and you should weigh it that way. We started it after our cat, Oreo, went missing in France and the neighbour who found him had no way to reach us. Every fact about other tags below comes from their own websites, checked on 1 to 5 November 2026, and we say where another tag suits some owners better.
Seven reasons
- You pay once. £10 with free UK delivery, no subscription needed. Over three years, Crumb Premium is about £209 to £250 and Supernormal Care about £123 to £180.
- Everything that gets a lost pet home is free: an email with the rough area every time the tag is scanned, finder messages, one-tap finder location, lost mode, alerts to PetTag owners and signed-up vets, kennels and shops nearby, and a lost pet poster maker. Crumb and Supernormal put location alerts in a paid plan.
- Your number stays private, included. Finders message you from your pet's page; on Crumb, number privacy is a Premium feature.
- One tag can cover the law. For £13 your surname, house number and postcode go on the back, which is what the Control of Dogs Order 1992 asks a dog to wear in public. On 5 November 2026 Paw ID's tag didn't (its personalised tag was announced but not on sale), and Crumb's order and pricing pages offered no engraving.
- No app, for anyone. A finder uses their phone camera and you manage your pet's page in a web browser.
- It's made for small pets too: 40 mm, 34 mm or 29 mm (about 2 g), in pink, blue, white or yellow, at the same price.
- The code can't rub off: it's set flush into the face in black, at the highest error correction setting, so everyday scuffs don't stop it scanning.
When another tag suits you better
- The lowest price: CollarCode is £4.99 plus £1.20 delivery.
- Metal: Paw ID (£29.99) or Pet-Tags (£19.99, engraved steel).
- Texts and an AI vet: Crumb Premium or Supernormal Care, monthly.
- Live tracking: a GPS tracker, not any QR tag. See pet tag vs microchip vs GPS.
Compare for yourself
Our head-to-heads: PetTag vs Crumb, PetTag vs Paw ID, PetTag vs Supernormal, PetTag vs WagTag and PetTag vs Pet-Tags, or every tag at once in UK QR pet tags compared.
Quick answers
Is PetTag the best QR pet tag in the UK?+
We think so for most owners, and we make it, so weigh that: £10 once with free UK delivery, no subscription needed, scan emails, finder location and number privacy included, and your name and address on the back for £13 so one tag meets the dog tag law. CollarCode is cheaper (£4.99 plus delivery) and Paw ID is metal (£29.99) (checked 1 to 5 November 2026).
Who makes PetTag?+
Arthur Both, trading as PetTag, in London. Tags are made and posted in the UK, the next working day, with a 14-day money-back guarantee.
Does PetTag have a subscription?+
No subscription is needed. Every lost-pet feature is in the £10.
Sources (5)
This guide is general information, not legal or veterinary advice. How we write our guides
